The magic word that has remained constant through the changes and evolutions ‘free.’ By adding a simple ‘free’ to any service, service providers experience a surge in business and the way the market reacts. The same goes for free mobile casino games. Casinos use this section to provide services that are to be a sure hit among clients. Most people react positively to free things. Free information, free details, freebies. As long as there is the magic ‘free’ whatever is being sold will definitely be bought. In the gambling industry, casinos have resorted to the use of free services and advertising themselves as free mobile casinos to woo more gamers. Since the services are advertised as free, the participants figure out that they have nothing to lose and willingly jump on the bandwagon. As a result, the industry is now filled with free services. It has gone beyond free scraps such as ‘5 Free Spins’ and has gone to the point of being a ‘Free mobile casino.’ There are now instances whereby the entire game or gaming lobby can be accessed for free.